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8 Things You Need to Include on Your Sports Team Website

8 Things You Need to Include on Your Sports Team Website

There is no denying it that a sports website for your team is crucial if you want to increase your team’s visibility and get in front of potential sponsors and donors.

However, if you want your website to truly be effective and help your team grow, there are certain things you must include. In today’s post, we’ll share the eight crucial things every sports website should have.

Below, you’ll find a list of 8 things you need to include on your sports team website that will help you build a better relationship with your fans and make it easy for sponsors to understand why they should sponsor you.

Team Logo and Colors

One of the first things you should include on your sports website is your team logo. This will make it easier for your fans to know they’re in the right place when they come to your website.

It will also help build your sports team brand recognition and differentiate you from other sports teams. In line with that, your sports team website should reflect your team colors and you can use them in your links, navigation, buttons, and more.

About Page

Your website should include an about page that helps your audience learn more about you. Your about page is the second-most visited page on your site after your homepage which means this is a prime opportunity for you to start deepening the relationship with your audience.

In order for your about page to be effective, there are a few things you need to include:

  • Your team’s history, mission, and values so potential sponsors, donors, and fans know how your team started out, what it stands for, and different ways that they can get involved
  • Team’s achievements which will help highlight your victories and ensure your audience you’re in it for the long haul
  • Group photos of your team members as well as key staff such as coaches and managers
  • A call to action that tells them what they should do next — check out your sponsor’s page, opportunities to get involved with the team, watch past matches, follow you on social media, or another logical step that aligns with your sports team goals.

Team Member Photos and Profiles

There is nothing more satisfying than being the fan that knows the most about their favorite team. It’s a sense of pride and a badge many sports fans wear with honor. As such, don’t overlook the importance of having individual team member profiles and photos on your website, on top of sharing team photos on the about page and other pages on your site.

By adding individual team member profiles, your fans will be able to learn more about their favorite players as well as keep track of their performance. Make sure to include basic profile information such as date of birth, place of birth, current team and position but don’t omit personal details as this is what establishes the personal relationship your fans crave.

Match Schedules

Your sports team website should also include your match or game schedule. NEXT PLAY makes it easy to display upcoming matches so take advantage of this feature.

You’ll want to include the time and the place as well where they can buy tickets for the match, if needed. It’s also helpful to include directions to the venue if you’re not playing on your home turf.

Another benefit of including a game schedule is that you can create excitement and get your fans hyped for the upcoming game which might result in more people showing up.

Past Match Replays

Don’t forget to include recordings or streams of past matches. Doing so allows your fans to not only relive your team’s victories but it also gives you a great opportunity to rewatch them and find ways to improve your game and your game strategy.

Past match replays are also a great way to keep your fans and your audience engaged with your website and your team during the off season.

You can easily share past match replays in your blog posts under a special category and link to it from your homepage or a different area on your site. Another idea is to create a special category archive for the replays and add it to your main navigation.

Contact Information

It goes without saying that your sports team website should include your contact information. After all, without knowing how to get in touch with you, potential sponsors, donors or members of the media will probably move on to the next sports team.

You can use a contact form to allow website visitors to get in touch with you. Alternatively, you can include your email address and your social media profiles. It’s also helpful to include your physical address and a map that shows them how to get there.

Sponsor Information

Finding sponsors for your sports team has many benefits. But without having information that describes your sponsorship packages and ways to collaborate, sponsors won’t be lining up at your door.

Create a separate page on your website and list important information about your team, what you bring to the table, ways to promote your sponsors, and outline your sponsorship packages.

Make sure to also include how to inquire about sponsorship opportunities.

Donation and Volunteer Information

Lastly, you need to include an area for donations, as well as, different ways your fans and community can help out your team. Accepting donations allows you to keep the lights on and can contribute to cover various expenses such as your website, your gear or even your venue.

Make it easy for visitors to donate and get involved with your team. Create a separate page on your site for donations and include a button where they can make a donation. If you need volunteers, be sure to include that information as well.

Final Thoughts

Creating an attractive sports team website that not only connects you with your fans but also allows you to attract potential sponsors and donations is not that difficult once you know what you need to include. Use this post to make sure your sports website includes all the necessary things and don’t hesitate to contact NEXT PLAY for assistance.


Craig Allen

Craig Allen

Team, Club and League websites and mobile apps powered by NEXT PLAY; the only website and mobile application platform built for serious teams and athletes.

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